{"product_id":"now-e-400-100softgels","title":"NOW E-400 100Softgels","description":"  \u003cp\u003e\u003cfont color=\"#8000ff\" size=\"6\" face=\"Verdana\"\u003e\u003cstrong\u003eNOW E-400\u003c\/strong\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n  \u003cp\u003e\u003cfont size=\"4\" face=\"Verdana\"\u003eAn antioxidant for the maintenance of good health. Market Positioning: Vitamin E is one of the most demanded vitamin supplements. This all-natural form of Vitamin E in 400 IU potency is our basic entry-level dosage. Vitamin E is a fat-soluble vitamin with antioxidant properties. Vitamin E exists in eight different forms (isomers): alpha, beta, gamma, and delta tocopherol; and alpha, beta, gamma, and delta tocotrienol. Alpha-tocopherol is the most active form in humans. Dosing and daily allowance recommendations for vitamin E are often provided in Alpha-Tocopherol Equivalents (ATE) to account for the different biological activities of the various forms of vitamin E, or in International Units (IU). Vitamin E supplements are available in natural or synthetic forms. The natural forms are usually labeled with the letter \"d\" (for example, d-gamma-tocopherol), whereas synthetic forms are labeled \"dl\" (for example, dl-alpha-tocopherol). NOW® uses only the natural “d” forms in all of our Vitamin E supplements. This formual provides just the d-alpha tocophrol form of Vitamin E by itself with no added nutrients for a basic, entry-level product. \u003c\/font\u003e\u003c\/p\u003e\r\n  \u003cp\u003e\u003cfont size=\"4\" face=\"Verdana\"\u003eAdult Dosage: Take 1 softgel daily, preferably with meals. \u003c\/font\u003e\u003c\/p\u003e\r\n  \u003cp\u003e\u003cfont size=\"4\" face=\"Verdana\"\u003eIngredients (each softgel contains): Vitamin E (as d-Alpha Tocopheryl Acetate)................................(268 mg AT) 400 IU \u003c\/font\u003e\u003c\/p\u003e\r\n  \u003cp\u003e\u003cfont size=\"4\" face=\"Verdana\"\u003eNon-Medicinal Ingredients: Softgel (gelatin, glycerin and water), Organic Extra Virgin Olive Oil. \u003c\/font\u003e\u003c\/p\u003e","brand":"NOW","offers":[{"title":"Default Title","offer_id":33488715474,"sku":"17024","price":23.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0408\/7649\/products\/s17024.jpg?v=1493040293","url":"https:\/\/parisnaturalhealthfoods.ca\/products\/now-e-400-100softgels","provider":"Paris Natural Foods","version":"1.0","type":"link"}